The hex color #ff9ad4 is a light color. The web-safe version is Hex
#FF99CC. A complementary color is
#00652B. The grayscale version is
#CFCFCF. A 20% lighter version of the original color is
#FFCDFF, and Hex
#CC67A1 is the 20% darker color. If the color is saturated by 10%, you get
#FF95D5. If the color is desaturated by 10%, the color
#FA9FD4 is obtained.