The hex color #ff74ab is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#008B54. The grayscale version is
#B5B5B5. A 20% lighter version of the original color is
#FFA7DE, and Hex
#CC4178 is the 20% darker color. If the color is saturated by 10%, you get
#FF6EAA. If the color is desaturated by 10%, the color
#F87AAC is obtained.