The hex color #ff4e7f is a light color. The web-safe version is Hex
#FF6666. A complementary color is
#00B180. The grayscale version is
#999999. A 20% lighter version of the original color is
#FF81B2, and Hex
#CC1B4C is the 20% darker color. If the color is saturated by 10%, you get
#FF467C. If the color is desaturated by 10%, the color
#F55682 is obtained.