The hex color #fd537d is a light color. The web-safe version is Hex
#FF6666. A complementary color is
#02AC82. The grayscale version is
#9A9A9A. A 20% lighter version of the original color is
#FF86B0, and Hex
#CA204A is the 20% darker color. If the color is saturated by 10%, you get
#FF4C7A. If the color is desaturated by 10%, the color
#F35A80 is obtained.