The hex color #fd407f is a dark color. The web-safe version is Hex
#FF3366. A complementary color is
#02BF80. The grayscale version is
#949494. A 20% lighter version of the original color is
#FF73B2, and Hex
#CA0D4C is the 20% darker color. If the color is saturated by 10%, you get
#FF387D. If the color is desaturated by 10%, the color
#F34881 is obtained.