The hex color #f9939f is a light color. The web-safe version is Hex
#FF9999. A complementary color is
#066C60. The grayscale version is
#B9B9B9. A 20% lighter version of the original color is
#FFC6D2, and Hex
#C6606C is the 20% darker color. If the color is saturated by 10%, you get
#FF8F9C. If the color is desaturated by 10%, the color
#F397A2 is obtained.