The hex color #f77d89 is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#088276. The grayscale version is
#AAAAAA. A 20% lighter version of the original color is
#FFB0BC, and Hex
#C44A56 is the 20% darker color. If the color is saturated by 10%, you get
#FF7986. If the color is desaturated by 10%, the color
#EF818C is obtained.