The hex color #f77d85 is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#08827A. The grayscale version is
#A8A8A8. A 20% lighter version of the original color is
#FFB0B8, and Hex
#C44A52 is the 20% darker color. If the color is saturated by 10%, you get
#FF7981. If the color is desaturated by 10%, the color
#EF8189 is obtained.