The hex color #f7799a is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#088665. The grayscale version is
#AEAEAE. A 20% lighter version of the original color is
#FFACCD, and Hex
#C44667 is the 20% darker color. If the color is saturated by 10%, you get
#FE7498. If the color is desaturated by 10%, the color
#F07E9C is obtained.