The hex color #f43a8d is a dark color. The web-safe version is Hex
#FF3399. A complementary color is
#0BC572. The grayscale version is
#949494. A 20% lighter version of the original color is
#FF6DC0, and Hex
#C1075A is the 20% darker color. If the color is saturated by 10%, you get
#FE318C. If the color is desaturated by 10%, the color
#EA438E is obtained.