The hex color #f098ab is a light color. The web-safe version is Hex
#FF9999. A complementary color is
#0F6754. The grayscale version is
#BCBCBC. A 20% lighter version of the original color is
#FFCBDE, and Hex
#BD6578 is the 20% darker color. If the color is saturated by 10%, you get
#F594A9. If the color is desaturated by 10%, the color
#EB9CAD is obtained.