The hex color #f0809e is a light color. The web-safe version is Hex
#FF9999. A complementary color is
#0F7F61. The grayscale version is
#AFAFAF. A 20% lighter version of the original color is
#FFB3D1, and Hex
#BD4D6B is the 20% darker color. If the color is saturated by 10%, you get
#F67B9C. If the color is desaturated by 10%, the color
#EA85A0 is obtained.