The hex color #f077ab is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#0F8854. The grayscale version is
#B1B1B1. A 20% lighter version of the original color is
#FFAADE, and Hex
#BD4478 is the 20% darker color. If the color is saturated by 10%, you get
#F671AA. If the color is desaturated by 10%, the color
#EA7DAC is obtained.