The hex color #f0738d is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#0F8C72. The grayscale version is
#A5A5A5. A 20% lighter version of the original color is
#FFA6C0, and Hex
#BD405A is the 20% darker color. If the color is saturated by 10%, you get
#F76E8B. If the color is desaturated by 10%, the color
#E9788F is obtained.