The hex color #f0727f is a light color. The web-safe version is Hex
#FF6666. A complementary color is
#0F8D80. The grayscale version is
#A0A0A0. A 20% lighter version of the original color is
#FFA5B2, and Hex
#BD3F4C is the 20% darker color. If the color is saturated by 10%, you get
#F86D7C. If the color is desaturated by 10%, the color
#E87782 is obtained.