The hex color #f0718f is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#0F8E70. The grayscale version is
#A5A5A5. A 20% lighter version of the original color is
#FFA4C2, and Hex
#BD3E5C is the 20% darker color. If the color is saturated by 10%, you get
#F76C8D. If the color is desaturated by 10%, the color
#E97691 is obtained.