The hex color #f0401c is a dark color. The web-safe version is Hex
#FF3333. A complementary color is
#0FBFE3. The grayscale version is
#6F6F6F. A 20% lighter version of the original color is
#FF734F, and Hex
#BD0D00 is the 20% darker color. If the color is saturated by 10%, you get
#FD3B14. If the color is desaturated by 10%, the color
#E34524 is obtained.