The hex color #ed949c is a light color. The web-safe version is Hex
#FF9999. A complementary color is
#126B63. The grayscale version is
#B4B4B4. A 20% lighter version of the original color is
#FFC7CF, and Hex
#BA6169 is the 20% darker color. If the color is saturated by 10%, you get
#F3919A. If the color is desaturated by 10%, the color
#E7979E is obtained.