The hex color #ed5f40 is a light color. The web-safe version is Hex
#FF6633. A complementary color is
#12A0BF. The grayscale version is
#848484. A 20% lighter version of the original color is
#FF9273, and Hex
#BA2C0D is the 20% darker color. If the color is saturated by 10%, you get
#F85B39. If the color is desaturated by 10%, the color
#E36347 is obtained.