The hex color #ed1ad2 is a dark color. The web-safe version is Hex
#FF33CC. A complementary color is
#12E52D. The grayscale version is
#9E9E9E. A 20% lighter version of the original color is
#FF4DFF, and Hex
#BA009F is the 20% darker color. If the color is saturated by 10%, you get
#F50DD7. If the color is desaturated by 10%, the color
#E527CD is obtained.