The hex color #ed00aa is a dark color. The web-safe version is Hex
#FF0099. A complementary color is
#12FF55. The grayscale version is
#888888. A 20% lighter version of the original color is
#FF33DD, and Hex
#BA0077 is the 20% darker color. If the color is saturated by 10%, you get
#F700AD. If the color is desaturated by 10%, the color
#E30EA7 is obtained.