The hex color #e8728d is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#178D72. The grayscale version is
#A2A2A2. A 20% lighter version of the original color is
#FFA5C0, and Hex
#B53F5A is the 20% darker color. If the color is saturated by 10%, you get
#EF6D8B. If the color is desaturated by 10%, the color
#E1778F is obtained.