The hex color #e74f9d is a light color. The web-safe version is Hex
#FF6699. A complementary color is
#18B062. The grayscale version is
#9C9C9C. A 20% lighter version of the original color is
#FF82D0, and Hex
#B41C6A is the 20% darker color. If the color is saturated by 10%, you get
#EF479D. If the color is desaturated by 10%, the color
#DF579D is obtained.