The hex color #e70adb is a dark color. The web-safe version is Hex
#FF00CC. A complementary color is
#18F524. The grayscale version is
#999999. A 20% lighter version of the original color is
#FF3DFF, and Hex
#B400A8 is the 20% darker color. If the color is saturated by 10%, you get
#EF00E2. If the color is desaturated by 10%, the color
#DF18D4 is obtained.