The hex color #e5737c is a light color. The web-safe version is Hex
#CC6666. A complementary color is
#1A8C83. The grayscale version is
#9C9C9C. A 20% lighter version of the original color is
#FFA6AF, and Hex
#B24049 is the 20% darker color. If the color is saturated by 10%, you get
#EC6F79. If the color is desaturated by 10%, the color
#DE777F is obtained.