The hex color #e5588a is a light color. The web-safe version is Hex
#CC6699. A complementary color is
#1AA775. The grayscale version is
#989898. A 20% lighter version of the original color is
#FF8BBD, and Hex
#B22557 is the 20% darker color. If the color is saturated by 10%, you get
#ED5289. If the color is desaturated by 10%, the color
#DD5E8B is obtained.