The hex color #e540a7 is a dark color. The web-safe version is Hex
#CC3399. A complementary color is
#1ABF58. The grayscale version is
#999999. A 20% lighter version of the original color is
#FF73DA, and Hex
#B20D74 is the 20% darker color. If the color is saturated by 10%, you get
#ED37A8. If the color is desaturated by 10%, the color
#DD49A6 is obtained.