The hex color #e4768d is a light color. The web-safe version is Hex
#CC6699. A complementary color is
#1B8972. The grayscale version is
#A2A2A2. A 20% lighter version of the original color is
#FFA9C0, and Hex
#B1435A is the 20% darker color. If the color is saturated by 10%, you get
#EB728B. If the color is desaturated by 10%, the color
#DD7A8F is obtained.