The hex color #e4728c is a light color. The web-safe version is Hex
#CC6699. A complementary color is
#1B8D73. The grayscale version is
#A1A1A1. A 20% lighter version of the original color is
#FFA5BF, and Hex
#B13F59 is the 20% darker color. If the color is saturated by 10%, you get
#EB6D8A. If the color is desaturated by 10%, the color
#DD778E is obtained.