The hex color #e40e88 is a dark color. The web-safe version is Hex
#CC0099. A complementary color is
#1BF177. The grayscale version is
#7E7E7E. A 20% lighter version of the original color is
#FF41BB, and Hex
#B10055 is the 20% darker color. If the color is saturated by 10%, you get
#EE0389. If the color is desaturated by 10%, the color
#DA1987 is obtained.