The hex color #e40b7d is a dark color. The web-safe version is Hex
#CC0066. A complementary color is
#1BF482. The grayscale version is
#797979. A 20% lighter version of the original color is
#FF3EB0, and Hex
#B1004A is the 20% darker color. If the color is saturated by 10%, you get
#EF007D. If the color is desaturated by 10%, the color
#D9167D is obtained.