The hex color #e40a07 is a dark color. The web-safe version is Hex
#CC0000. A complementary color is
#1BF5F8. The grayscale version is
#525252. A 20% lighter version of the original color is
#FF3D3A, and Hex
#B10000 is the 20% darker color. If the color is saturated by 10%, you get
#F30300. If the color is desaturated by 10%, the color
#D5110E is obtained.