The hex color #e3698b is a light color. The web-safe version is Hex
#CC6699. A complementary color is
#1C9674. The grayscale version is
#9D9D9D. A 20% lighter version of the original color is
#FF9CBE, and Hex
#B03658 is the 20% darker color. If the color is saturated by 10%, you get
#EA6489. If the color is desaturated by 10%, the color
#DC6E8D is obtained.