The hex color #e35e4f is a light color. The web-safe version is Hex
#CC6666. A complementary color is
#1CA1B0. The grayscale version is
#858585. A 20% lighter version of the original color is
#FF9182, and Hex
#B02B1C is the 20% darker color. If the color is saturated by 10%, you get
#EC5A4A. If the color is desaturated by 10%, the color
#DA6254 is obtained.