The hex color #e30f77 is a dark color. The web-safe version is Hex
#CC0066. A complementary color is
#1CF088. The grayscale version is
#787878. A 20% lighter version of the original color is
#FF42AA, and Hex
#B00044 is the 20% darker color. If the color is saturated by 10%, you get
#EE0477. If the color is desaturated by 10%, the color
#D81A77 is obtained.