The hex color #e278bd is a light color. The web-safe version is Hex
#CC66CC. A complementary color is
#1D8742. The grayscale version is
#B2B2B2. A 20% lighter version of the original color is
#FFABF0, and Hex
#AF458A is the 20% darker color. If the color is saturated by 10%, you get
#E772BE. If the color is desaturated by 10%, the color
#DD7EBC is obtained.