The hex color #d40a8f is a dark color. The web-safe version is Hex
#CC0099. A complementary color is
#2BF570. The grayscale version is
#7A7A7A. A 20% lighter version of the original color is
#FF3DC2, and Hex
#A1005C is the 20% darker color. If the color is saturated by 10%, you get
#DD0091. If the color is desaturated by 10%, the color
#CB158D is obtained.