The hex color #d2435a is a dark color. The web-safe version is Hex
#CC3366. A complementary color is
#2DBCA5. The grayscale version is
#7A7A7A. A 20% lighter version of the original color is
#FF768D, and Hex
#9F1027 is the 20% darker color. If the color is saturated by 10%, you get
#DB3D57. If the color is desaturated by 10%, the color
#C9495D is obtained.