The hex color #bd3d4e is a dark color. The web-safe version is Hex
#CC3366. A complementary color is
#42C2B1. The grayscale version is
#6D6D6D. A 20% lighter version of the original color is
#F07081, and Hex
#8A0A1B is the 20% darker color. If the color is saturated by 10%, you get
#C5384B. If the color is desaturated by 10%, the color
#B54251 is obtained.