The hex color #ae78cc is a light color. The web-safe version is Hex
#9966CC. A complementary color is
#518733. The grayscale version is
#A6A6A6. A 20% lighter version of the original color is
#E1ABFF, and Hex
#7B4599 is the 20% darker color. If the color is saturated by 10%, you get
#AF73D0. If the color is desaturated by 10%, the color
#AD7DC8 is obtained.