The hex color #ae769c is a light color. The web-safe version is Hex
#996699. A complementary color is
#518963. The grayscale version is
#959595. A 20% lighter version of the original color is
#E1A9CF, and Hex
#7B4369 is the 20% darker color. If the color is saturated by 10%, you get
#B0739D. If the color is desaturated by 10%, the color
#AC799B is obtained.