The hex color #ae4e7f is a dark color. The web-safe version is Hex
#996666. A complementary color is
#51B180. The grayscale version is
#7E7E7E. A 20% lighter version of the original color is
#E181B2, and Hex
#7B1B4C is the 20% darker color. If the color is saturated by 10%, you get
#B3497F. If the color is desaturated by 10%, the color
#A9537F is obtained.