The hex color #ae388c is a dark color. The web-safe version is Hex
#993399. A complementary color is
#51C773. The grayscale version is
#7B7B7B. A 20% lighter version of the original color is
#E16BBF, and Hex
#7B0559 is the 20% darker color. If the color is saturated by 10%, you get
#B3318E. If the color is desaturated by 10%, the color
#A93F8A is obtained.