The hex color #ae378c is a dark color. The web-safe version is Hex
#993399. A complementary color is
#51C873. The grayscale version is
#7B7B7B. A 20% lighter version of the original color is
#E16ABF, and Hex
#7B0459 is the 20% darker color. If the color is saturated by 10%, you get
#B3308E. If the color is desaturated by 10%, the color
#A93E8A is obtained.