The hex color #ae345c is a dark color. The web-safe version is Hex
#993366. A complementary color is
#51CBA3. The grayscale version is
#6A6A6A. A 20% lighter version of the original color is
#E1678F, and Hex
#7B0129 is the 20% darker color. If the color is saturated by 10%, you get
#B52F5B. If the color is desaturated by 10%, the color
#A7395D is obtained.