The hex color #ae2d9f is a dark color. The web-safe version is Hex
#993399. A complementary color is
#51D260. The grayscale version is
#7E7E7E. A 20% lighter version of the original color is
#E160D2, and Hex
#7B006C is the 20% darker color. If the color is saturated by 10%, you get
#B325A2. If the color is desaturated by 10%, the color
#A9359C is obtained.