The hex color #ae122c is a dark color. The web-safe version is Hex
#990033. A complementary color is
#51EDD3. The grayscale version is
#4F4F4F. A 20% lighter version of the original color is
#E1455F, and Hex
#7B0000 is the 20% darker color. If the color is saturated by 10%, you get
#B80C29. If the color is desaturated by 10%, the color
#A4182F is obtained.