The hex color #ae0b4c is a dark color. The web-safe version is Hex
#990033. A complementary color is
#51F4B3. The grayscale version is
#575757. A 20% lighter version of the original color is
#E13E7F, and Hex
#7B0019 is the 20% darker color. If the color is saturated by 10%, you get
#B7034B. If the color is desaturated by 10%, the color
#A5134D is obtained.