The hex color #ae095c is a dark color. The web-safe version is Hex
#990066. A complementary color is
#51F6A3. The grayscale version is
#5C5C5C. A 20% lighter version of the original color is
#E13C8F, and Hex
#7B0029 is the 20% darker color. If the color is saturated by 10%, you get
#B6015C. If the color is desaturated by 10%, the color
#A6115C is obtained.