The hex color #ad9fdb is a light color. The web-safe version is Hex
#9999CC. A complementary color is
#526024. The grayscale version is
#B8B8B8. A 20% lighter version of the original color is
#E0D2FF, and Hex
#7A6CA8 is the 20% darker color. If the color is saturated by 10%, you get
#AC9DDF. If the color is desaturated by 10%, the color
#AEA1D7 is obtained.